Pay per click (PPC) is an Internet advertising program used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market.
When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed.
Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.
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24 comments:
PPC is paid advertising, where as the organic results are due to SEO efforts.
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How effective is PPC? I want to get more views on my blog and am considering PPC as an option to help make that happen. Should I use PPC or try to build up views organically?
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PPC (pay per-click) is a great way to get your small business/brand noticed in the online market. You only have to pay when potential customers click on the add. Using keywords, tags, and adwords PPC management can really increase your sites web traffic. If you live in the Pittsburgh area and are looking to increase your business and get your companies name out there you should consider utilizing PPC services! http://pittsburghppc.com/about/
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